When it comes to wealth management, investment returns are not the only consideration. Designed to help wealthy families maintain family wealth over generations, the family office works closely with all of the members of the client family to help them achieve their goals. Because of the close personal relationship formed between those at the family office and their clients, fit is one of the most important criteria in selecting a family office.
Chris Facka, the Managing Director of GenSpring Family Offices’ Florida-East Region, explained to us that there are several different components of fit, the first being the style of the firm and the environment it fosters: “In my mind, GenSpring really focuses on a comfortable, friendly feel. A lot of members of wealthy families like to spend their time in shorts and t-shirts, and they want to work with a firm that doesn’t seem pretentious. Wealth can be isolating. We want to make sure they know we’re here to help them and that they can feel comfortable coming to us. We’ve got their backs.”
Facka explained that fit requires not only the right atmosphere for the client, but also the right level of personal service: “Since each client has unique needs and circumstances, each wants to be treated uniquely. GenSpring delivers on this personal touch. We even have financial education experts who will meet one-on-one with a five year old to build financial literacy from the very start.”
Before joining, GenSpring, Facka worked at Bank of New York Mellon and Wells Fargo. To learn more about GenSpring Family Offices, visit www.genspring.com.